Digital Marketing

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Cybersecurity – one of the considerable career opportunities in the future.

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Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions.

Design and coding academies are rising to meet these opportunities, but there’s a lot of noise swirling around. If you want your academy’s message to shout out and reach your prospective students, you need to be using inbound and content marketing.

Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound.

You’re Already Flush with Content

For a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Not so for design and coding academies. Your faculty and students already create amazing content daily. Student projects, faculty lectures, and documented curricula are all content sources ready to be tapped.

You can video individual lectures from different courses and post clips online. You’re naturals for developing some of the best visual content out there. Take some screenshots of the design or coding tools you teach students to use and add some eye-popping captions as a mini-tutorial. Share your faculty’s expertise by publishing their work paired with a short back story or interview with that teacher.

Getting creative is your jam. Review the wealth of content your community is already creating through the lens of your content strategy to attract new students. You’ll see your opportunities.

Improve Your SEO by Repurposing Your Content

The first step with the inbound methodology is attracting your target audience. This requires an SEO strategy based on relevant keywords and topics. A blog talking about things your personas don’t care about isn’t going to help your academy get found.

After you’ve done some SEO research, freshen up blog posts, newsletter articles, and other content you already have. Let’s say your research tells you that prospective students are curious about mobile UX design best practices. Now you can add new a summary, keywords and tags to a lecture video or presentation you’ve posted on this topic that are more relevant. Instead of captioning it “Introductory Lecture on Mobile Design,” you can change it to “Mobile UX Design: Learning Best Practices for Mobile Apps” (or whatever your research indicates).

Understanding what your SEO research is telling you will also help you select the most useful and on-point content to repurpose. Your academy does have a wealth of content, but that doesn’t mean you want to throw all of it up to see what sticks. You want to make strategic selections of what content to look for, what to create, and how to optimize it for SEO so you make best use of your resources.

Your Content Will Build Your Reputation

The linchpin of finding success with inbound marketing is using your content to build trust with your target personas. Academies and bootcamps don’t have the brand recognition that traditional schools enjoy. The waters are also muddied by the explosion in your direct competition.

The number of coding academies grew by nearly 50% in 2016 and is projected to continue growing rapidly. If you want to carve out a spot on the leader board, then you need to boost your brand recognition and make sure your brand connotes credibility and authority.

Prospective students won’t trust putting their professional training in your hands if they don’t see you as a go-to source on topics related to coding or design. Use your content to build up their confidence that your academy is at the front edge of your field and has the chops to make them employer-magnets after you graduate them.

Girl education

Storyline Learning

It never fails that after building an e-learning course in Storyline, someone asks if they can get a PowerPoint version of the course. There are many reasons for this request, such as using the content for face-to-face training, wanting a slide deck for subject matter experts, or creating a PDF handout out of the slides.

Today, we’ll look at a simple way to convert what you created in Storyline and make it a PowerPoint file.

PowerPoint and Storyline are Different Applications

Before we get started, let’s review a few key points when working with PowerPoint and Storyline.

  • PowerPoint and Storyline may look similar, but they are two different applications made by two different companies so they’re not interchangeable files.
  • PowerPoint is designed mostly for linear presentations. Storyline is designed for interactive e-learning.
  • PowerPoint has some interactive features and things one can do to hack a certain level of interactivity, but it doesn’t have a lot of sophistication with things such as mouseovers, drag/drops, variables, etc. Thus going from Storyline to PowerPoint is a bit challenging if the original Storyline content is interactive.
  • Storyline has an import PowerPoint feature to convert the PowerPoint slides to Storyline slides. PowerPoint doesn’t have an import Storyline feature.

The above seems obvious, but I bring this up because many people start with PowerPoint content, import it into Storyline, and then later want to export the Storyline content back into PowerPoint as if they are interchangeable applications and file types. They aren’t.

While there is no feature in PowerPoint to import Storyline, there are some simple things you can do to get your Storyline content into a PowerPoint file.

Tip #1: Start All Course Development in PowerPoint

My first tip assumes you know that you’ll need a PowerPoint version of the course.

If you know you need your content to be in both PowerPoint and Storyline, then plan your projects accordingly. PowerPoint doesn’t support all of the interactive features of Storyline, but in terms of what’s visible on the screen, it’s mostly the same: text, shapes, pictures, etc. With some planning, you can have your course content in both formats.

Here’s what I’d do:

  • Build all your content in PowerPoint first (with forethought as to what you want to be interactive and specific to Storyline).
  • Get final sign-off on the PowerPoint content since the content should be the same. The Storyline specific content is most likely more interactive.
  • Import the approved content into Storyline.
  • Make your interactive edits.
  • Publish your Storyline course.

Using this approach, you end up with a PowerPoint file and interactive Storyline file. If you need to make edits, it should be for interactive features only since you got sign-off on the content while it was in PowerPoint.

Of course, this approach does requires that you plan it all up front, which doesn’t always happen (or the client makes last minute changes). I’d tell the client upfront that this is the production process and that edits after sign-off are outside the scope of the project.


Quick e-Learning

Two Apps to Help Manage Your PowerPoint & E-Learning Media Assets

May 26th, 2020

manage multimedia

When I’ve completed PowerPoint presentations or e-learning courses, I like to save all of the media assets I used in the presentations and courses and put them in a single location. During production I have multiple versions of the files, which is fine. But when it’s all over, I like a single place for all the media assets. It makes it easy to locate and not have to dig through all of the versions and duplicate files.

In today’s post, I’m going to show you a few simple tips to manage the media assetsin your PowerPoint presentations and e-learning courses.

It does require a couple of free tools which you can download here:

Use Storyline’s Media Library to Locate and Export Media Assets

If you’re using Storyline 360, the easiest way to locate your assets is via the Media Library. From there, you can select the ones you want and export them. Media Library filters by images, characters, audio, and video.

manage media assets e-learning media library Storyline

Steps to export the media:

  • Open the Media Library under the View tab.
  • Filter media by type.
  • Select the media files.
  • Select export and the media files will be saved to a folder of your choosing.

Here’s a quick tutorial on exporting the media files from your Storyline projects using the Media Library.

Use 7-ZIP to Extract the Media Files from PowerPoint & Storyline

7-Zip is a free application to compress and extract files. Both PowerPoint (.pptx) and Storyline (.story) use compressed file formats. Use 7-Zip to extract the file, locate the media in it, and then copy the media to a temporary folder.

manage media assets e-learning PowerPoint 7-zip

Steps to extract the media from PowerPoint or Storyline files:

  • Locate your file.
  • Right-click and select extract.
  • This creates a new folder with the file name.
  • Locate the media folder inside the extracted file folder. In PowerPoint it’s in the “ppt” folder and in Storyline it is in the “story” folder).
  • Copy and paste the folder to your archive location.

Here’s a quick tutorial that shows how to use 7-Zip to locate the media files in both PowerPoint presentations and Storyline files.

Click here it view the tutorial on YouTube.

Use Microsoft PowerToys to Rename All of Your Files to a Single Project Name

Recently, I shared how to use PowerToys to preview SVG files. Today, we’ll review how to quickly rename all of those media files you just dug out of PowerPoint or Storyline.

The steps are pretty simple:

  • Locate the folder with the assets.
  • Select the files you want to rename.
  • Right-click and select “PowerRename” and rename the files.
manage media assets e-learning PowerPoint Microsoft PowerToys Rename

If the titles are something like image1 and you want to rename all instances of “image” to Safety101, that’s going to be real easy. However, the PowerToys renaming is pretty powerful and with a few simple variables, you can do all sorts of things.

Check out the tutorial below where I go through the basics of renaming and how to change the name when all of the text is a bunch of gibberish or not easily found and replaced (which is probably more common).

Click here to watch the tutorial on YouTube.

I’ll admit, I am not always consistent with how I manage my media assets. Sometimes I keep them in a big media folder and sometimes I keep them in project-specific folder. Ultimately it doesn’t matter. When everything is done, I can follow the tips above and quickly have all of my media assets in one folder that I can share or archive.

Girl education

My First Blog

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